Welcome to the Game Glossary

Introduction:

1. This sheet helps you quickly find key terms related to game operations or overall game terminology

2. It is regularly updated, so check back from time to time to expand your knowledge.

3. If you can’t find a term or find inaccurate definition, you can help improve this sheet! Contact Dhanu (djatid@garena.co.id) from People Team and we will update the glossary

How To Use:

1. You can use the magnifier Icon on the right to search for a term

2. You can use the "Filter" button below to search terms based on their function

3. Click the "Show More" button at the bottom of the table to expand more rows

TermDefinitionFunction

A1 / A7 / A30

Active players who log into the game within 7 days / 30 days

Product

Active User / Daily Active User (DAU)

player who logs into the game within a specific period.

Product

AFK (Away From Keyboard)

A status indicating that a player is temporarily not at their device or inactive in the game.

Game Terminology

Aggro

The behavior of enemies targeting a specific player or group in a game.

Game Terminology

Aim Assist

A feature in some games that helps players align their crosshairs with targets.

Game Terminology

Alpha Test

An early testing phase focusing on the game's core functionality, often performed by internal teams.

Product

Anti-Hack

Tools or measures implemented to detect and prevent hacking in a game.

Product

ARPPU (Average Revenue Per Paying User)

A metric measuring the average revenue generated by players who make in-game purchases.

Revenue

ARPU (Average Revenue Per User)

A key metric to evaluate the average revenue generated per user in a given period.

Revenue

Average Online Time

Average time users spend in the game per session or day.

Product/Revenue

Battle Pass / Season Pass / Event Pass

A subscription model offering exclusive in-game rewards for completing challenges during a specific period.

Revenue

Battle Royale

A game genre where players compete in a shrinking play area, and the last player or team standing wins.

Game Terminology

Beta Test

A later testing phase where external users can test the game for bugs and provide feedback.

Product

Bots

AI-controlled characters or players in a game, often used to simulate real opponents.

Game Terminology

Buff

An improvement or enhancement to a character, item, or ability.

Game Terminology

Bugs

Errors or glitches in a game that cause unintended behavior or performance issues.

Product

C3 / C7 / C30

The percentage of users who stop playing continuously within 3, 7 or 30 days

Product

CBT (Closed Beta Test)

A limited testing phase where a select group of players is invited to test the game and provide feedback.

Product

CDN

Content Delivery Network. A network of servers that deliver game content quickly based on user location.

Product

Churn Paid

Previously paying user who has stopped making purchases in the game.

Revenue

Churn Rate

The percentage of users who stop playing a game over time.

Product

Churn User

Players who have stopped playing the game.

Product

Clan/Guild

A group of players who band together in a game for cooperative gameplay or competition.

Product

Click Through Rate (CTR)

The percentage of users who click on a specific ad or link after seeing it.

Marketing

Cohort Retention

Retention rate of a specific group of users over time

Product/Revenue

Completion Rate

Percentage of users who has completed specific events or activities.

Product

Config

Game configuration files or settings that determine gameplay behavior and mechanics.

Product

Conversion Rate

A measure of how many users take a desired action (e.g., installing the game after seeing an ad).

Product

Cooldown

The waiting period before a player can use an ability again.

Game Terminology

Cooldown Reduction (CDR)

A stat or mechanic that shortens the waiting period for abilities or skills to recharge.

Game Terminology

Cost Per Impression (CPI)

The cost incurred for every views of an advertisement.

Marketing

Cost Per Install (CPI)

The cost incurred to acquire one new installation of the game through ads or promotions.

Marketing

Cost Per Mille (CPM)

The cost incurred for every 1,000 impressions of an advertisement.

Marketing

Cost Per Registration (CPR)

The cost incurred for each successful registration or sign-up in the game.

Marketing

Crash

A sudden termination of the game due to an error or malfunction.

Product

Cross-Platform Play

A feature allowing players on different devices (e.g., PC, console, mobile) to play together.

Game Terminology

Daily Quests / Daily Mission

Tasks or challenges that refresh daily and reward players upon completion.

Product

Day Retention

Percentage of players returning after a set number of days

Product/Revenue

Declining Game

A game experiencing a steady decrease in active players and revenue.

Product

Developer

Individuals or teams responsible for creating and maintaining a game.

Game Terminology

Discount Event

Limited-time promotion where in-game items, currency, or bundles are offered at a reduced price to encourage player spending.

Revenue

DLC (Downloadable Content)

Additional content for a game, such as new levels, characters, or features, that can be purchased or downloaded separately.

Game Terminology

Download Number

Total game downloads from app stores or platforms.

Product/Revenue

Drop-Off

The stage where users stop progressing in the player funnel, such as failing to download or register.

Game Terminology

Early Access

A phase where players can purchase and play a game before its official launch.

Game Terminology

Esports

Competitive, organized gaming events or tournaments.

Esport

Event Pass

A limited-time feature offering exclusive rewards for completing challenges during an event.

Revenue

EXP (Experience Points)

Points earned by players to level up or improve their character's abilities.

Game Terminology

EXP Boost

A temporary increase in the rate players earn experience points.

Game Terminology

F2P (Free-to-Play)

A game that is free to download and play but often includes in-game purchases.

Game Terminology

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